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Yesterday I received a letter from the lovely people at my favourite website - I Want One Of Those.
I ordered a lot of my Christmas shopping from the site, as I have done for some years. This year, they did two big new things - they opened up the site to US residents and became a hot ticket there as well as in the UK; and they advertised on television for the first time.
Their ads were fun and drew the crowds - probably far more then they were expecting. I don’t believe they were ready for it. Normally, iWoot service is the best I’ve ever experienced. No sooner have you finished the order with a final click, than a courier’s tapping you on the shoulder with your delivery. This Christmas was not normal.
We're a group of people who've worked together, both online and offline, for years - principally in the field of leadership and corporate training. We came together (and remain together) from a shared sense of purpose and vision.